The Boston Globe, 4/14/09
Abstract:
It takes a lot of birthday cake to fit 104 candles.
But one lucky resident at Woodbridge Assisted Living in Peabody recently celebrated this milestone. And according to resident life director Debbie Salamone, more and more seniors there seem to be celebrating their centennial birthday – and beyond.
She’s right: statistics show that one in every 26 of today’s baby boomers will live to be 100. These older adults – and baby boom “youngsters” in their 60s through 90s – will require specialized goods and services tailored to the needs of aging Americans. In particular, community and residential care facilities for the elderly represent one of the nation’s fastest growing industries, with eldercare work expected to grow by 30 percent to 2014...
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
5:57 PM by immersionactive
World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
6:12 PM by davidweigelt
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