The Boston Globe, 4/14/09
Abstract:
It takes a lot of birthday cake to fit 104 candles.
But one lucky resident at Woodbridge Assisted Living in Peabody recently celebrated this milestone. And according to resident life director Debbie Salamone, more and more seniors there seem to be celebrating their centennial birthday – and beyond.
She’s right: statistics show that one in every 26 of today’s baby boomers will live to be 100. These older adults – and baby boom “youngsters” in their 60s through 90s – will require specialized goods and services tailored to the needs of aging Americans. In particular, community and residential care facilities for the elderly represent one of the nation’s fastest growing industries, with eldercare work expected to grow by 30 percent to 2014...
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
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