The New York Times, 4/12/09
Abstract:
...Workers ages 45 and over form a disproportionate share of the hard-luck recession category, the long-term unemployed — those who have been out of work for six months or longer, according to the Bureau of Labor Statistics.
On average, laid-off workers in this age group were out of work 22.2 weeks in 2008, compared with 16.2 weeks for younger workers. Even when they finally land jobs, they typically experience a much steeper drop in earnings than their younger counterparts...Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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The old days of a household containing mum+dad+2.2 kids is history http://t.co/XZZBj5K
4:18 AM by 20plus30
Family Caregiver Education videos help families learn to handle the issues of caring for elderly parents. http://tinyurl.com/2999o9s
4:01 AM by immersionactive
@johncmayer let's rock.
7:51 PM by davidweigelt
Are you telling me that seniors like to swim too?
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