Resources
Events
- 10/31/09
Zoomer Show 2009 - 10/30/09
Society of Certified Senior Advisors 2009 Summit - 10/22/09
AARP Life@50+ - > View all
News
Resources - Mature Market Headlines
The 20 Cities Where the Most Baby Boomers Will Retire
U.S. News and World Report, 4/1/09
Abstract:
The oldest baby boomers will turn 65 in less than two years. And that’s just the beginning of what Urban Institute researchers are calling a “tsunami of senior growth in the next decade”. The senior population is expected to grow by 36 percent between 2010 and 2020...Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
The old days of a household containing mum+dad+2.2 kids is history http://t.co/XZZBj5K
4:18 AM by 20plus30
Family Caregiver Education videos help families learn to handle the issues of caring for elderly parents. http://tinyurl.com/2999o9s
4:01 AM by immersionactive
@johncmayer let's rock.
7:51 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion