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Zoomer Show 2009 - 10/30/09
Society of Certified Senior Advisors 2009 Summit - 10/22/09
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News
Resources - Mature Market Headlines
Boomer Consumer: What Baby Boomers Want to Know about Getting Greener
The Seattle Post-Intelligencer, 3/27/09
Abstract:
More than half of all baby boomers in the United States, about 40 million, are "green boomers."These green boomers say they feel a responsibility to make the world a better place, an AARP survey found. They buy environmentally safe brands and watch less television.
When I attend Seattle's Green Festival Saturday, I'll be asking boomers why they're attending and what kinds of information they need for a greener lifestyle...
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
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More advertisers? Not for More Magazine
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eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion