Resources
Events
- 3/28/11
Aging in America - ASA Conference - 3/11/11
ICCFA Annual Convention and Exposition - 1/6/11
Society Meeting - > View all
News
Resources - Mature Market Headlines
Boomer Consumer: What Baby Boomers Want to Know about Getting Greener
The Seattle Post-Intelligencer, 3/27/09
Abstract:
More than half of all baby boomers in the United States, about 40 million, are "green boomers."These green boomers say they feel a responsibility to make the world a better place, an AARP survey found. They buy environmentally safe brands and watch less television.
When I attend Seattle's Green Festival Saturday, I'll be asking boomers why they're attending and what kinds of information they need for a greener lifestyle...
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
5:57 PM by immersionactive
World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
6:12 PM by davidweigelt
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion
What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion