Resources
Events
- 3/7/12
Ready. Set. Click - 3/28/11
Aging in America - ASA Conference - 3/11/11
ICCFA Annual Convention and Exposition - > View all
News
Resources - Mature Market Headlines
Kimberly-Clark launches largest campaign ever for its Depend brand
MediaPost Publications, 3/30/09
Abstract:
Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in the $1.2 billion adult care category with the largest single ad push in the history of the brand. The effort, via JWT, Chicago, includes TV spots directed by Erol Morris, who won an Academy Award in 2004 for "The Fog of War."
Launching today and running through December, the effort includes TV, Internet, print, direct, and point-of-purchase, with ads running on network, and a range of cable channels devoted to home and health. Ditto the Web buy: WebMD, the Health Central Network, Quality Health. Magazines include books like AARP, Ladies Home Journal, and Good Housekeeping..
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
1:38 AM by 20plus30
I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
3:02 PM by davidweigelt
Marketers should heed call of the smartphone for older #boomers - eMarketer http://t.co/VuseIcW8 via @Po_st
2:13 PM by immersionactive
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
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What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion