The New York Times, 3/21/09
Abstract:
...The women grew up in the shadow of the Great Depression, when bar mitzvah ceremonies for boys were weekly affairs but Jewish girls came of age without notice or fanfare. A bat mitzvah was rare in the United States until the 1950s and ’60s, said an associate rabbi at Menorah Park, Howard Kutner. Since then, many adult women have decided to make up for what they were denied as children, but most who do so are in their 50s and 60s, Rabbi Kutner said. A septuagenarian is rare and a nonagenarian nearly unheard of, he said, but only those in or near their 90s showed up when he offered bat mitzvah instruction to Menorah Park women of any age...Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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