TMCnet.com, 3/1/09
Abstract:
(New Haven Register (New Haven, CT) Via Acquire Media NewsEdge) Mar. 1--Baby boomers span a large age range, with the oldest turning 63 this year and the youngest turning 45, but regardless of age few boomers are saving as much for retirement as they had hoped to and some are delaying Social Security collections, according to a new MetLife study.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion