Resources - Mature Market Headlines

Regardless of Age, 'Boomers' Aren't Saving Enough

TMCnet.com, 3/1/09

Abstract:

(New Haven Register (New Haven, CT) Via Acquire Media NewsEdge) Mar. 1--Baby boomers span a large age range, with the oldest turning 63 this year and the youngest turning 45, but regardless of age few boomers are saving as much for retirement as they had hoped to and some are delaying Social Security collections, according to a new MetLife study.
The study, called "Boomer Bookends: Insights into the Oldest and Youngest Boomers," found that of those born in 1946, 2.7 million Americans -- about 20 percent -- have delayed collecting Social Security and just 19 percent have retired.

Of those older baby boomers, 13 percent feel they have saved fully for their retirement while an additional 25 percent say they are on track to do so. About two-thirds of the oldest boomers remain in the work force and 50 percent of those work full-time...

> Read the full story > Return to 50+ Headlines

Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

Download PDF (512 KB)

View more resources

White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

Download PDF (512 KB)

View more resources

Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

Download PDF (512 KB)

View more resources

Our New Book - DOT BOOM - Available at Amazon.com
Share This Page

Join Our Mailing List

First Name
Last Name
Email
 

Immersion Active

44 North Market Street, 3rd Floor, Frederick, MD 21701

(301) 685-6820 tel (301) 631 9276 fax