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L'Oreal Anti-Aging Ingredient Aims at Mature Market

Cosmetics Design-Europe, 4/6/07

Abstract:

The consumer power of the lucrative baby boomer generation is still going strong -- with L'Oreal hailing its new innovative ingredient as the way forward in anti-aging care, announced in its 2006 report...

...The report placed great emphasis on the "huge potential market' in a section titled 'The New Seniors', which posted figures that suggested that women are increasingly using anti-aging creams at an older age...

...The new directions with the anti-aging ingredient, and endorsement, follows finding that showed the peak age of beauty product consumption had increased considerably from 1996. With older women now becoming prime users of age-defying lotions and creams.

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