Resources - Mature Market Headlines

How to market to grandparents -- Q&A on Tips, Tactics and Results

Marketing Sherpa (Registration Required), 2/3/09

Abstract:

Baby Boomers make an impact at every stage of their lives, says Jerry Shereshewsky, CEO, Grandparents.com. As they approach 60, more boomers than ever are also grandparents.

Yet, grandparents remain something of an untapped market because they are stereotyped as old, inactive, and frugal. The reality? Grandparents aren’t retiring to rocking chairs anymore – far from it.

The average age that a parent becomes a grandparent in the U.S. is 48. Many grandparents still work. They stay active. They travel. They have more wealth than the generations before them did.

More than 70 million American grandparents spend about $50 billion a year on their grandchildren. That’s quite a healthy market!

> Read the full story > Return to 50+ Headlines