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A Generation of Local TV Anchors is Signing Off

The New York Times (registration required), 11/30/08

Abstract:

One of the most familiar voices in Denver is about to sign off for the last time.

In October, three weeks after Ernie Bjorkman, an institution in Colorado television, signed a new annual contract worth close to a quarter of a million dollars, he was told he was being let go by KWGN, the CW affiliate in Denver, a victim of consolidation with another station.

In the self-assured baritone of his profession, Mr. Bjorkman, a 36-year television veteran who will be paid through the end of his contract period, said, “I don’t think we’re going to see the anchor people grow old with the audience anymore.”

Across the country, longtime local TV anchors are a dying breed. Facing an economic slump and a severe advertising downturn, many stations have cut costs drastically in the last year, and veteran anchors, with their expensive contracts, seem to be shouldering a disproportionate share of the cutbacks. When station managers are forced to make cuts, hefty anchor salaries are a tempting target.

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