Resources - Mature Market Headlines
A Date with Scarcity
The New York Times, 11/3/08
Abstract:
Nov. 4, 2008, is a historic day because it marks the end of an economic era, a political era and a generational era all at once.
Economically, it marks the end of the Long Boom, which began in 1983. Politically, it probably marks the end of conservative dominance, which began in 1980. Generationally, it marks the end of baby boomer supremacy, which began in 1968. For the past 16 years, baby boomers, who were formed by the tumult of the 1960s, occupied the White House. By Tuesday night, if the polls are to be believed, a member of a new generation will become president-elect.
So today is not only a pivot, but a confluence of pivots.
When historians look back at the era that is now closing, they will see a time of private achievement and public disappointment. In the past two decades, the United States has become a much more interesting place. Companies like Starbucks, Apple, Crate & Barrel, Microsoft and many others enlivened daily life. Private citizens, especially young people, repaired the social fabric, dedicated themselves to community service and lowered drug addiction and teenage pregnancy.
> Read the full story
> Return to 50+ Headlines
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion