We invite you to learn more about marketing to boomers, seniors and the mature markets.

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Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

March 19, 2015

The key to reaching the baby boomer generation

Eric Holtzclaw, Chief Strategist for PossibleNOW, believes that most companies make two critical mistakes when considering marketing to boomers. He addresses these mishaps and expands on how to approach the boomer generation, which he separates into two distinct groups.

March 17, 2015

2015 What’s Next Boomer Business Summit

Now in its 12th year, the What's Next Boomer Business Summit is the nation's leading event for companies, expert and thoughts leaders in the aging market to network and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer…

Date & Location:

March 26, 2015 – Hyatt Regency Chicago

2015 Aging in America ASA Conference

The 2015 Aging in America Conference is THE place to connect with colleagues and leaders from around the nation, learn from world-changing leaders in the field of aging, and grow your skills, knowledge and impact in order to bring better services and products to the aging population. Over 2,500 attendees…

Date & Location:

March 23 – 27, 2015 – Hyatt Regency Chicago

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

Why Aging In Place Matters

Aging in Place is the desire for seniors to remain in their own homes for as long as possible, even as health care needs increase. Senior Housing communities face business, financial and legal difficulties nationwide. Communities that do not create strategies that are aligned with new emerging realities will miss opportunities for growth and could be at risk of irreversible decline.

June 11, 2014

Reaching Today’s Boomers and Seniors Online

The internet is the top source for information for boomers and seniors. Time spent on mobile devices and intent to purchase a device are both expected to grow and Americans 50+ are plugged into social networking. Learn how to leverage key value drivers and how to effectively engage this audience.

December 11, 2013

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