Resources

Events

6/13/13
Immersion Active Webinar: There's No Place Like Home
5/8/13
Immersion Active Webinar: Target Boomer
3/12/13
10th Annual What's Next Boomer Business Summit
> View all

News

Resources: Maturing Assets

As an interactive agency focused on marketing to boomers and seniors, our study of the evolving mature markets and digital media is generally fascinating, sometimes surprising, and occasionally a little silly. We are pleased to share and hope you'll do the same. Happy reading.

All Baby Boomers Are Not Created Equal

Abstract:

Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. Too often marketers rely on long-standing assumptions about this group that are just plain wrong, and they apply weak marketing rules that are even less applicable when targeting people who are entering or already in retirement. Boomers act much differently than the people who retired even three decades ago. They are not activated to engage like other segments today. We’ve seen that they are not as brand-concerned, but are much more value-oriented. And that’s just not as sexy to marketers.

Silver Tsunami eBriefs

Immersion Active News and Events

Free Webinar -- There's No Place Like Home: Tapping Into 50+ Consumers' Passion to Age In Place

Marketing

Boomer women are unimpressed by traditional, social appeals

Senior housing needs to take into account influence of online reviews

Technology

Data can help with aging in place when applied correctly

Social Security comes to smartphones -- but why?

New technology helps seniors stay connected and safe

Trends and Insights

Having multiple generations on board is key to startup's success

Survey finds retirement woes worldwide

Study confirms heart benefits of midlife fitness

Why health care costs are a severe threat to retirement

Twitter
Blogs

To increase #LeadGen conversions, focus on providing mature consumers w/experiences that inspire sharing w/others \u2013 http://t.co/tMprkhUK
11:59 AM by immersionactive

The right word to describe work for Boomers? Try 'Work' Are the generational differences that large? http://t.co/PE3bU61O
1:33 AM by 20plus30

Where does @ImmersionActive plan on taking a client today that already has a 2,300% mid-year ROI? Higher.
6:10 AM by davidweigelt

Follow ImmersionActive

Aging-In-Place Comes of Age for Boomers
from Boomer Immersion

Let’s Get Reacquainted, Mr. Boomer
from Boomer Immersion

Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion

Be Afraid. Be Very Afraid.
from Boomer Immersion

What Steve Jobs taught me about “old” people and product development
from Boomer Immersion

Subscribe to our feed