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Resources: Maturing Assets
As an interactive agency focused on marketing to boomers and seniors, our study of the evolving mature markets and digital media is generally fascinating, sometimes surprising, and occasionally a little silly. We are pleased to share and hope you'll do the same. Happy reading.
Boomer Interrogation: Are the 50+ Markets Worth It?
Abstract:
According to AARP Media Sales’ Research Director, the increasing size, resources, and ever-expanding need for products and services has created an era of unprecedented opportunity for marketers of all kinds. The 50+ demographic is a necessary part of any successful marketing plan.
Headlines
Featured Video
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
The old days of a household containing mum+dad+2.2 kids is history http://t.co/XZZBj5K
4:18 AM by 20plus30
Family Caregiver Education videos help families learn to handle the issues of caring for elderly parents. http://tinyurl.com/2999o9s
4:01 AM by immersionactive
@johncmayer let's rock.
7:51 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion