We invite you to learn more about marketing to boomers, seniors and the mature markets.

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The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

Why Aging In Place Matters

Aging in Place is the desire for seniors to remain in their own homes for as long as possible, even as health care needs increase. Senior Housing communities face business, financial and legal difficulties nationwide. Communities that do not create strategies that are aligned with new emerging realities will miss opportunities for growth and could be at risk of irreversible decline.

June 11, 2014

Reaching Today’s Boomers and Seniors Online

The internet is the top source for information for boomers and seniors. Time spent on mobile devices and intent to purchase a device are both expected to grow and Americans 50+ are plugged into social networking. Learn how to leverage key value drivers and how to effectively engage this audience.

December 11, 2013

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