Resources: Maturing Assets

As an interactive agency focused on marketing to boomers and seniors, our study of the evolving mature markets and digital media is generally fascinating, sometimes surprising, and occasionally a little silly. We are pleased to share and hope you'll do the same. Happy reading.

Boomers and Seniors Account for Majority of US CPG Spending



CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds that these Americans will account for 52% of total CPG spending this year, or roughly $207 billion of the $398 billion in total market spending. By 2020, annual CPG spending is expected to exceed $230 billion for these consumers, whose brand decision influencers differ from the rest of the population.


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Featured Resources


Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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