Resources: Maturing Assets

As an interactive agency focused on marketing to boomers and seniors, our study of the evolving mature markets and digital media is generally fascinating, sometimes surprising, and occasionally a little silly. We are pleased to share and hope you'll do the same. Happy reading.

Word-of-mouth a bigger purchase influence for millennials than boomers, who rely more on ads

dotBOOM

Abstract:

A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby Boomers (49-67). One of the key differences pertains the top sources of information that influence purchase decisions. Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

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Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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