Resources: Maturing Assets

As an interactive agency focused on marketing to boomers and seniors, our study of the evolving mature markets and digital media is generally fascinating, sometimes surprising, and occasionally a little silly. We are pleased to share and hope you'll do the same. Happy reading.

Boomers and Seniors Account for Majority of US CPG Spending

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Abstract:

CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds that these Americans will account for 52% of total CPG spending this year, or roughly $207 billion of the $398 billion in total market spending. By 2020, annual CPG spending is expected to exceed $230 billion for these consumers, whose brand decision influencers differ from the rest of the population.

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Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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