News & Events

recent news & events

Immersion Active 2015 Mature Market Marketing Leadership Survey Winners Announced

In March and April 2015, Immersion Active conducted the 2015 Mature Market – Marketing Leadership Survey to identify where brands are realizing success and are being challenged in marketing and selling to older consumers online. Participants in the survey were asked specific questions around their digital marketing priorities and their needs and frustrations when engaging […]

May 18, 2015

Immersion Active Speaks at What’s Next Boomer Business Summit

Immersion Active (@ImmersionActive), the integrated marketing and sales company for the mature markets (50+ population), is thrilled to be a Gold Sponsor at the What’s Next Boomer Business Summit on March 26th at the Hyatt Regency Chicago. This year’s Summit is centered on the theme of, “Collaborating in the Longevity Marketplace”. Immersion Active’s Chief Engagement […]

March 17, 2015

Immersion Active Team Raises $1,200 for 2014 Walk to End Alzheimer’s

Immersion Active (ImmersionActive.com), the digital agency for the mature markets, joined more than 100 teams this year in the Walk to End Alzheimer’s. On Sunday, October 19, employees of Immersion Active joined hundreds in the Frederick, MD community to honor those living with and those who have lost loved oneÍs from AlzheimerÍs. Immersion Active matched […]

November 10, 2014

Immersion Active Offering Free iPad Workshop for Adults 50-Plus

Learn how to fully utilize two of the iPad’s most popular apps: Safari and Facebook. Immersion Active, in collaboration with Generation Connect, is offering a free iPad workshop for adults age 50 and up with basic iPad skills. The event will take place at their Frederick, MD office on Friday, November 7, 2014 from 9am […]

October 6, 2014

Immersion Active Wins Three National Mature Media Awards. 50+ Marketing.

September, 2014 – Immersion Active (ImmersionActive.com), the digital agency focused solely on marketing to baby boomers and seniors online (50+ marketplace), won several honors with the 2014 National Mature Media Awards. The program recognizes the nationÍs finest in marketing, communications, educational materials and programs designed and produced for older adults. Immersion Active was recognized across […]

September 29, 2014

Immersion Active Wins Silver for Email Strategy in 2014 Content Marketing Awards

Immersion Active (ImmersionActive.com), the digital agency for the mature markets, received a silver medal in the 2014 Content Marketing Awards(SM) for the best email driven content program in the strategy category. Immersion Active (ImmersionActive.com), the digital agency for the mature markets (50+ marketplace0, received a silver medal in the 2014 Content Marketing Awards presented by […]

September 3, 2014

Immersion Active’s Mobile App Wins Silver Medal at the Web Health Awards

June 16, 2014 – Immersion Active (ImmersionActive.com), the digital agency for the mature markets, received a silver medal in the Winter/Spring 2014 Web Health Awards. The Health Information Resource Center (SM) (HIRC), a 20-year-old clearinghouse for professionals who work in consumer health fields, organizes the awards program. The Web Health Awards | Mobile specifically recognizes […]

June 16, 2014

Immersion Active President is Featured Speaker at WOMMA Virtual Event

On March 24th, Immersion Active President, David Weigelt was a featured speaker at LEARN: The Integrated Agency & Brand Marketer Summit virtual event. This one-day event held by the Word of Mouth Marketing Association (WOMMA) and the Online Marketing Institute (OMI) featured multiple sessions on word of mouth and social media. David’s presentation, Engaging Boomers […]

May 29, 2014

David Weigelt Returning to CES Silvers Summit for Second Year

On January 7th, Immersion Active President, David Weigelt will be moderating a panel at this yearÍs 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in ñCracking the Distribution Code. The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and […]

December 13, 2013

Special Holiday Outreach Fulfills Senior’s Wish

Each year, Immersion Active’s client Home Instead Senior Care sponsors Be A Santa to a Senior, a gift donation program to spread holiday cheer to lonely or financially challenged seniors. The seniors’ gift requests typically include things like clothing, toiletry items, books or music, or favorite foods. This year, a local senior named Ed has […]

December 6, 2013
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