Whitepapers & Research

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

March 19, 2015

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults.

March 18, 2015

Livable Communities & Aging In Place: Developing an elder-friendly community

As the baby-boomer population continues to age, the nation must become aware of the challenges that await such a demographic. While there is no single answer for aging because every older adult faces their own unique issues, there are several areas to highlight. Communities need a system of services that integrates health care, daily living needs, transportation, housing, recreation, social services, and the educational, social and cultural opportunities to allow older adults to age in place.

February 23, 2015

Why Aging In Place Matters

Aging in Place is the desire for seniors to remain in their own homes for as long as possible, even as health care needs increase. Senior Housing communities face business, financial and legal difficulties nationwide. Communities that do not create strategies that are aligned with new emerging realities will miss opportunities for growth and could be at risk of irreversible decline.

June 11, 2014

Reaching Today’s Boomers and Seniors Online

The internet is the top source for information for boomers and seniors. Time spent on mobile devices and intent to purchase a device are both expected to grow and Americans 50+ are plugged into social networking. Learn how to leverage key value drivers and how to effectively engage this audience.

December 11, 2013

Older Adults and Internet Use

For the first time, half of adults ages 65 and older are online, and for most seniors, internet use is a daily fixture in their lives. Another interesting statistic is that seven in ten seniors own a cell phone, up from 57% two years ago. In social media, older adults have different motivations for use than younger adults. The Pew Internet Project provides information on the issues, attitudes, and trends shaping America.

December 11, 2013

Boomer Bookends: Insights Into the Oldest and Youngest Boomers

This study compares the “leading edge” Boomers (those born in 1946) and the “trailing edge” Boomers (those born in 1964). Asking many of the same questions to each group, MMI found that they share many traits and perspectives in common, yet have different attitudes, life experiences, and goals, just as oldest and youngest siblings do in the typical American family. The results point to the mistake that many people make of either looking at the Boomers as one monolithic group or not recognizing the dramatic shift in attitudes and behaviors that took place during this transitional generation.

December 11, 2013

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