Silver Tsunami

4 ways to market to boomers in 2015

“There are more baby boomers than ever before, making them quite a valuable group for marketers to target. Why This Way debunks several myths about baby boomers that can help marketers better shape their message to be boomer-friendly.

April 14, 2015

Baby boomers and social media

While baby boomers and social media haven’t always gone hand in hand, times have changed. This article gives insight into how to connect with older adults and market to them effectively with social media.

April 14, 2015

What you need to know about today’s seniors when marketing Medicare

“These days, seniors are adventurous and social, self-reliant and tech-savvy, and marketing efforts should reflect that. Whether you’re marketing Medicare, which this article focuses on, or a different product, there are important aspects about boomers you should remember.

April 14, 2015

5 innovations to help you stay in your home

Aging in place isn’t simply just “staying at home.” It requires innovations to help make home a safe place for older adults, and these five home innovations from the Caregiver Partnership showcase the most important changes.

April 14, 2015

Single boomer women are happier now than at 35

A survey conducted by Del Webb discovered something interesting about single boomer women: they aren’t sad, lonely or boring. Instead, they’re happier and healthier now than they were at age 35.

April 14, 2015

Travel industry take note: Here come the baby boomers

2015 is the year of the traveling boomer, according to several surveys and reports, and they aren’t just staying in the United States. Here is an overview on where boomers will go, what type of accommodations they’ll book and more.

April 14, 2015

Apps aims to help those suffering from dementia

Anyone with a family member struggling with dementia knows it can be difficult to connect once memory begins to fade. GreyMatters, an iPad app, uses photos, music and games to preserve memories and engaged a loved one.

April 14, 2015

Senior design factory

Based in Zurich, Switzerland, the Senior Design Factory combines older and younger generations with the common denominator of design. It links ideas and abilities of generations, resulting in a creative project.

April 14, 2015

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