Silver Tsunami

Rethinking senior advertising

In order to connect with baby boomers, the old ways of advertising to seniors need to change. Here are six ways marketers can rethink advertising to boomers, including using powerful imagery and stopping with stereotypes.

July 1, 2015

Baby boomer vs. millennial shopping habits [Infographic]

The shopping habits of baby boomers and millennials are similar in some ways and drastically different in others. This infographic shows marketers how exactly boomers shop online, with their smartphones, print media and more.

July 1, 2015

Will baby boomers change the meaning of retirement?

Baby boomers’ retirement looks different than ever before, with encore careers, entrepreneurship, and working longer. The Atlantic explores how our nation regards employment past the traditional age of retirement and what needs to change.

July 1, 2015

Aging in place checklist: Is your home future-ready?

“If you or a loved one is thinking about aging in place, this checklist from The Wills Company is the perfect way to get started. It covers all the bases, from the neighborhood and community you should be in to the width of hallways and doors.

July 1, 2015

Enriching older adult lives through technology

Clark Retirement Community in Grand Rapids, Michigan is focused on helping enrich older adults’ lives with technology. “They want to move beyond FaceTime with their grandchildren. We may get into having a resident order their meals online, Skype with physicians, or, frankly, start an online business,” says Brian Morrill, director of IT at Clark.

July 1, 2015

Are you part of the ‘grantech’ revolution?

There is a huge movement of Australian grandparents embracing technology–and it’s so strong, it’s been given a name: Grandtech. Find out just how much older adults are flocking toward technology Down Under.

July 1, 2015

Aging and the longevity economy

A new brief, commissioned by AARP called “The Longevity Economy,” fights back on the notion that older adults drag down the economy. “Rather than being a burden to society, these older people will continue to fuel economic activity far longer than past generations had,” it states.

July 1, 2015

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