Silver Tsunami

The key to reaching the baby boomer generation

Eric Holtzclaw, Chief Strategist for PossibleNOW, believes that most companies make two critical mistakes when considering marketing to boomers. He addresses these mishaps and expands on how to approach the boomer generation, which he separates into two distinct groups.

March 17, 2015

The new senior: One size does not fit all

This article from Media Post explains how to break down the generic “senior” target into several different segments in order to reach the right consumer with the right message.

March 17, 2015

The 3 most effective ways to reach baby boomers

A DMN3 study reveals that the top three online activities of boomers are search engines, email and shopping, but in order to reach the older populations, marketers need to consider both online and offline marketing tactics.

March 17, 2015

Reaching across party lines to support caregivers

In an effort to support caregivers, Members of Congress recently announced the formation of the Assisting Caregivers Today caucus, a bipartisan coalition that aims to bring more attention to the plight of family caregivers.

March 17, 2015

Where to spend those golden years

A new Merrill Lynch study conducted in partnership with Age Wave gained a lot of insight into retirees and how they plan to spend their golden years. Gao-Wen Shao, director of Retirement Solutions, discussed additional key findings from the study that include retirement hotspots, downsizing and aging in place.

March 17, 2015

Independa raises $6.1M to expand remote care for seniors

Remote care for seniors is becoming increasingly needed as baby boomers age. That’s why it’s so exciting that Independa, which provides remote care technologies for seniors, announced a $6.1 million funding to that will help accelerate market expansion and fund new product development for seniors.

March 17, 2015

Technology helps seniors remain at home

The popularity of aging in place continues to grow, and with it, technology to aid this movement is also popping up. This article summarizes different types of technology, from safety systems to medication managers and other high-tech items coming in the future.

March 17, 2015

Five companies’ plans for baby boomer market

Retired baby boomers are living longer than ever before, and while it is great, it can also pose challenges. Here are five companies’ innovative plans on how to help older adults as they age.

March 17, 2015

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