Silver Tsunami

What boomers can teach us about content marketing

In order to unlock new business potential with baby boomers, businesses need to use content marketing to serve the underserved boomer population. Salva O’Renick uses an example from financial marketing to show how content marketing can work with boomers.

August 19, 2015

AARP connects businesses with adults 50-plus

AARP knows the ins and outs of older adults and is keenly aware of the value boomers have. That’s why they’re launching Influent50 a marketing service to help businesses connect with 50-plus adults.

August 19, 2015

Why midlife women make great employees

This LinkedIn article gives an insightful argument on why boomer women make great employees — but, according to the article, are 25 times less likely to be offered a job interview compared to women half their age.

August 19, 2015

Create a beautiful bathroom for aging in place

If you or a loved one are wanting to make your bathroom aging in place-friendly, here are several ways you can create a beautiful, sleek, yet extremely safe bathroom without looking institutional.

August 19, 2015

Boomers are the first tech-savvy retirees

These days, boomer retirees are leading the way with state-of-the-art technology in their homes. David Baxter, a senior vice president with Age Wave, comments,”This idea that people are renovating and innovating in their home in retirement is such a cool thing, and it’s contrary to what people expect and is portrayed in the media.”

August 19, 2015

Why time flies as we get older

As we get older, time seems to fly by much more quickly. This article from Agenda explains the difference between “real” time, measured by clocks and calendars,
and our own individual sense of time. Perhaps there is a way to slow down time — at least in our minds.

August 19, 2015

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