Silver Tsunami

The ‘seasoned’ side of online engagement

Over two-thirds of boomers are connected to the internet, reports this article from LinkedIn, and that means now is the time for marketers to engage with older adults with online engagement.

July 28, 2015

Ten myths about baby boomers on social media

Strong Social debunks ten common myths about baby boomers on social media. Fear of technology, avoidance of visual platforms, and more are some of the myths addressed.

July 28, 2015

The rise of baby boomer entrepreneurs

Boomers are leading the way in entrepreneurship, and there’s no right or wrong way to jump in. Here’s how successful boomer entrepreneurs made the leap.

July 28, 2015

Family caregiving worth $470 billion a year

The results of AARP Public Policy Institute’s new report “Valuing the Invaluable: 2015 Update” are still a big topic on the Internet and AARP gives their take on the most noteworthy findings.

July 28, 2015

Technology can make aging safer

Technology and aging specialists alike are singing the praises of how the two can combine to make aging safer. “In three to five years, aging will be transformed,” said Laura Carstensen, director of the Stanford Center on Longevity. “We are in the early stages of seeing what technology can do.”

July 28, 2015

More options for senior mobility

Uber isn’t just a mode of transportation for the young; it also can help combat senior mobility issues as older adults hand over their keys in the name of safety.

July 28, 2015

White House conference sees technology as future of old age

Joseph Coughlin penned an insightful article on the topic of technology at the White House Conference on Aging. “I’ve been studying the intersection of technology and old age for years. To my mind, the question is not whether we can or will build new and remarkable technologies. The question is how well we will use those technologies as a force multiplier: to better amplify the abilities, strengths, and good intentions of human beings committed to making life better for older adults,” he wrote.

July 28, 2015

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