Silver Tsunami

Should you market to baby boomers on social media?

“Is it crucial for marketers to target baby boomers with social media? Or is it a big waste of marketing dollars? DMN3 surveyed a group of baby boomers and revealed the results of boomers’ online activity in this article.

May 27, 2015

For retirees, there’s no place like their own home

Baby boomers are increasingly staying in their homes instead of transitioning to nursing homes or senior living communities. This CNBC article explains why aging in place is so popular among retirees.

May 27, 2015

4 hot entrepreneurship trends for boomers

Boomers are redefining retirement, with one trend being entrepreneurship. Expert Daniel Butterfield shares four entrepreneurship trends he’s seeing in older adults, including online businesses and mentorship.

May 27, 2015

Coping with caregiver guilt

When caregiver guilt strikes, what do you do about it? Brenda Avadian, M.A., the executive director of The Caregiver’s Voice, explains how to become aware of your guilt first–and then how to get rid of it.

May 27, 2015

Senior living gets smart with a little help from technology

Researchers at the University of Texas Arlington (UTA) have developed a smart apartment designed to help seniors maintain independent living with non-invasive technology that closely monitors an individual’s health and activity, providing peace of mind for all.

May 27, 2015

Boomer technology: New software help for aging eyes

Though boomers are increasingly using technology, their eyes aren’t getting any younger. That’s why software for aging eyes is so important–and this article overviews RapidReader, a software application that can help boomers see more clearly when using the computer.

May 27, 2015

Independent living is a top priority among today’s seniors

Not only do most older adults not want to become a burden to their loved ones, according to Huffington Post, nearly 90 percent are planning on aging in place. Here’s a helpful explanation of what aging in place is, along with a bit of cautionary advice.

May 27, 2015

Fish oil may boost brain function in older adults

Older adults should be digging into their seafood, according to a recent study. “Recent research suggests that there is a critical link between nutritional deficiencies and the incidence of both cognitive [mental] impairment and degenerative neurological disorders, such as Alzheimer’s disease,” said study co-leader Aron Barbey.

May 27, 2015

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