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The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 2

[In Part 1, we outlined how integrated marketing and sales are key to creating an integrated customer experience.] An integrated customer experience means focusing on journeys as opposed to isolated touchpoints (or “moments of truth”). The journey is your destination Customers of companies who took a journey-based approach: Report greater customer satisfaction Have a higher […]

April 20, 2015

Immersion Active Top 5 Blog Posts of 2014

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital.  The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

January 13, 2015

Travel Is Booming With Boomers

Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year, they rank travel as their number one leisure activity and boomer women spend nine out of every ten-vacation dollars. The top types of […]

October 10, 2014

3 Ways Marketers Need to Rethink Storytelling

As marketers, we like to talk about our influence as storytellers, but, truth be told, effective storytelling on behalf of brands is rare. I’d like to share with you three thoughts to consider that would make us all better storytellers. 1. It’s not about you. I once heard a funny comedian, Michael Jr, talk about […]

September 15, 2014

Beyond Engagement: Cultivating Peak Experiences for Your Consumers and You

At a recent company meeting, David challenged the Immersion Active team to think about why we do what we do. Is our strong work ethic entirely driven by client expectations, looming deadlines, KPIs and a paycheck at the end of the day? Or is there something more? If you’ve had the chance to talk with […]

August 25, 2014

The Proper Use of Segmentation in Mature Marketing

If you’ve read Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, you know that we follow a philosophy of developmental relationship marketing (DRM) here at Immersion Active. DRM means building your marketing efforts by focusing on the core needs that, as humans, we all share. By focusing on shared core needs, rather than […]

July 28, 2014

Jumping into Bed with Boomers Too Soon: Secrets of Meaningful Marketing Automation

Marketing automation can be a wonderful thing–but it can also erode trust from your prospects if you’re not careful. A common marketing automation approach is to send a follow-up email to a prospect after they have downloaded a white paper, e-book, or other piece of helpful content you have provided on your web site. Nothing […]

July 14, 2014

How to Convert More Customers Using Their Own Voice

“What will it take to reach our audience?” That question is at the root of a lot of inbound communication our sales team receives from prospective clients. Our leads have a general idea of who their audience is (boomers and seniors), and they know Immersion Active is the expert in marketing to boomers and seniors […]

June 23, 2014

What’s Missing In Your Customer Lifecycle Journey?

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

May 29, 2014

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