Conventional marketing lacks three key ingredients: a deeper understanding of human behavior, a holistic measurement of marketing effectiveness and a framework for replicating our success. From gaining "landing rights," to making the sale, to creating brand ambassadors, we'll show you how taking an unconventional approach yields unconventional results.
The motivation behind the behavior of boomers and seniors is unique. Understanding this behavior is one of the keys to our success. Our expertise is focused on understanding how the principles of human behavior and the drive to meet basic needs affect mature consumers' preferences, habits and choices — and ultimately motivate their actions. By recognizing and fulfilling these needs, you'll see customers not only return to your brand, but bring others with them.
At Immersion Active, we see our role as that of social architects who create meaningful relationships in an aging (and technologically-driven) society. We combine a developmental approach with all the Web has to offer in the way of analytics. Our consumer-specific definition of "engagement" focuses on how boomers and seniors consume digital media and allows us to make better decisions with your marketing dollars.
Immersion Active partners David Weigelt and Jonathan Boehman are the authors of Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, released in 2009. Praised by marketing notables from Microsoft, AARP, Humana, PBS and more, it features a road map for developing boomer strategies, a framework for repeated success and over a dozen industry case studies.
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No problem can be solved from the same level of consciousness that created it.