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Rank each of the items from 1-10 as best you can with 10 being high, 5 average and 1 low. If you would like to learn more information about a term, roll over the term to read its definition. After you have ranked each of the items, proceed to the Engagement Modeling section and complete each of the fields as best you can. Experiment with your MOE to learn how Meaningful Online Engagement can dramatically affect your campaign performance.

Category	Item		Rank 1-10
Brand	Thought Trust		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Creative Authority		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Creative Commitment		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
Content	Value		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Emotional Connection		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Buzz-Likeness		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Thematic Integration		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
Audience Connections	Number		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Quality		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Density (estimated number of communication channels used by the average community member)		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
Transfer	Feedback Collection Mechanism		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Campaign Feedback Loop for Campaign Optimization (for sharing and/or sales/leads)		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Company Feedback Loop for Brand/Product/Service Improvement		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
Community	Degree to which community is organized around a coherent content area/topic		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Percentage of people in community that comment (4-7% is target)		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Responsiveness/Reactivity		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
Conversion	Ease of Means to Share Content		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Relevance to Community Content/Topic Focus		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
	Call-to-Action that Evokes Response in User and Promotes Community		-- 10 (high) 9 8 7 6 5 (medium) 4 3 2 1 (low)
TOTAL

Engagement Modeling
Beginning number of nodes
Enter estimated community size
Enter percentage of community that share		%
Avg number of people shared with
Avg number of connections
Number of days from start of campaign
Submit your answers for your MOE Impressions Score! What's this?
MOE Impressions Score: 0