How much interactivity can an "older" consumer take? This example, from Dot Boom, shows how AARP Magazine used interactive media to increase both their appeal with boomers online and the number of return visitors to an otherwise static website. Check out the live link and get a taste for "Stan and Marcia's Adventures" for yourself.
From Page 94
We developed the following interactive journal for AARP, The Magazine's website. It chronicles the adventures of a couple who, upon retirement, sold their permanent home to spend their retirement traveling the world. As part of this story, the couple sent a series of emails and letters back to the magazine editors. To help convey the sense of this story, we used a font with a typewritten look to convey the printed nature of this correspondence, which is combined with an email interface to underscore the electronic communication. The casual script font for the title of the piece, "At Home in the World," establishes a feel for the tone of the content and reflects the down-to-earth personalities of the couple.