Book - About the Book

While Dot Boom brings together the ideas of our industry's greatest minds, below are some of the big take aways you'll only find in this book:

1. A compelling argument for marketing to Boomers online
2. A method for attracting older consumers without disenfranchising young consumers
3. The keys to getting "landing rights" with a boomer consumer
4. Best practices with regard to online creative targeting Boomers
5. The first Boomer-specific definition of Engagement as a metric
6. A revolutionary idea in online media planning: Engagement Clusters
7. A framework for replicating successful online campaigns