Book - About the Authors

The leading authorities on the mature markets online, David Weigelt and Jonathan Boehman are the founders and partners of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. They have each worked in the online marketing industry since 1995, crafting their expertise in developing interactive marketing campaigns targeting boomers and seniors. David and Jonathan's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and Jonathan ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

Speaking Engagements

David and Jonathan regularly present at a variety of conferences, workshops, media events, and community outreach programs on marketing to baby boomers online.

Some upcoming engagements are:

• Life Services Network Senior Living Conference
  Naperville, IL
  October 6-7, 2009
  www.lsni.org


• Society of Certified Senior Advisors 2009 Summit
  Denver, CO
  October 30, 2009
  www.society-csa.com

And past events include:

• The World Demographic Association's World Aging and Demographic Congress 2009 
  St. Gallen, Switzerland
  September 3-5, 2009
  www.wdassociation.org
  
  
• American Society on Aging East Coast Conference 
  Philadelphia, PA
  September 21-24, 2009
  www.asaging.org

• Florida Boomer Lifestyle 2009 Conference
  Tampa, FL
  May 12, 2009
  www.floridaboomerlifestyle
  
  
• What's Next Boomer Business Summit
  Las Vegas, NV
  March 19, 2009
  www.boomersummit.com
  
  
• Focalyst Executive Forum
  New York, NY
  October 2, 2008
  www.focalystforum.com

If you're interested in having David and Jonathan speak at your upcoming event, email DandJ@immersionactive.com.