Reverse Review Feature by Immersion Active’s Kathi Scharf Helps Mortgage Industry Connect with Mature Consumers
Immersion Active’s own Kathi Scharf, Director of Strategic Solutions, was published in the October issue of
The Reverse Review magazine. Her front-cover feature article, “Family Influence: Connecting with family caregivers to connect with seniors,” describes how Immersion’s Developmental Relationship Marketing philosophy could play out for companies in the reverse mortgage industry and provides professionals with valuable insight and strategies for connecting with their mature consumers. To read the full article, visit
Reverse Review online.
