On January 7th, Immersion Active President, David Weigelt will be moderating a panel at this year’s 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in “Cracking the Distribution Code”.
The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and channel distribution. Discover the insights that will give your company a leg up in cracking the code and propel your company to new heights.
Joining David on this year’s panel include:
“In the past several years, we have seen a significant amount of money and sophisticated thought going into products and services focused on the aging consumer” said Weigelt. “I am thrilled about our panel and how we can approach this challenge brands are facing with the huge disconnect between these products and services and older consumers.”
About Silvers Summit:
Silvers Summit is the premier conference where technology meets the needs of an aging society. Companies, distributors, journalists, research firms, think tanks, buyers and sellers demonstrate the products and services that will help the Boomer and Beyond consumer maintain their high quality of life and independence.
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