About - Careers

How would you like to work in one of Frederick's most beautifully restored office buildings (featured on the cover of the January 2011 Frederick Magazine) as part of a hardworking, fun, and energetic team?

There’s nothing like real-world experience to hone your skills and start building your professional network, and web analytics is a fascinating part of internet marketing; one that offers great future job potential. As a Media Buying and Optimization Analyst at this award-winning agency you’ll be a part of the team responsible for “looking behind the curtain” to track and analyze website visitor behavior and the performance of our client’s media campaigns. But our analytics folks aren’t just number crunchers; working with them, you’ll learn how to turn raw data into recommendations and business strategies that have a real impact on the clients’ bottom line. 

You’ll participate in these and other analytics tasks, with growing involvement as you gain experience:

• Identifying advertising opportunities, negotiating and executing media purchases
• Creating “Scorecard” reports and tracking plans
• Monitoring web activity using Google Analytics and other tools
• Identifying key performance indicators and translating findings into actionable insights
• Responding to ad-hoc requests for analytics data and the insights it provides
• Monitoring and reporting on industry best practices and new developments
• Working with production and technical staff at Immersion to implement, test, and troubleshoot tracking
• Documenting and analyzing user tests

Must-have qualifications:

• Bachelor's degree
• Technical ability and experience: Proficiency in Microsoft Excel a must. Experience with Visual Basic, SQL or equivalent programming and/or database experience is a plus.
• Analytics experience: At least basic knowledge of Google Analytics (Google Conversion University is a great online resource for a general how-to.)
• Experience with online media buying: Requires experience setting up Internet advertising campaigns, either in search engine marketing, social media advertising, or online display advertising.
• Personal traits: Strong attention to detail. Ability to multi-task and perform in a fast-paced environment.
• Effective verbal and written communication skills

 
Other qualifications that will give you an edge
Statistical analysis skills

• Desire to know the "why" behind the numbers
• Business/marketing mindset
• Interest in web analytics as a career
• Familiarity with Internet trends and technology
• Google Analytics IQ Certification

Sound interesting? Send your resume and a cover letter to: jobs@immersionactive.com

Location: Frederick, Maryland (ONLY LOCAL CANDIDATES WILL BE CONSIDERED)

Employment Type: Full Time

Description: Immersion Active is a growing Internet marketing firm strategically focused on the largest and wealthiest group of users online – boomers and seniors. We’re looking for two highly effective people for the sales of our 50-plus marketing products and services.

• Hunting new business
• Nurturing leads though effective use of sales/marketing automation tools
• Presentation of company capabilities, approach and case studies
• Developing clear and effective written proposals/quotations for current and prospective customers
• Reporting to management on activities and status of new business opportunities
• Keeping abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends
• Recommending changes in products, service, and policy by evaluating results and competitive developments.

• Successful completion of a 4-year degree
• 2+ years of sales experience with demonstrable success
• Familiarity with online marketing

Reporting: Reports directly to president

• Culture: Learn about the unique company we’re building at: http://www.immersionactive.com/about/culture/
• Training: Three-month comprehensive training program on our methodologies, products and approach to new business.
• Compensation: Generous base-plus package ($120K potential); 80% company paid healthcare; 10 paid holidays; 401K

About Immersion Active:
Immersion Active is the only Internet marketing agency in the U.S. focused exclusively on the baby boomer and senior markets. Serving clients such as AARP, Reader’s Digest, Del Webb, and Home Instead Senior Care, Immersion Active is an Inc. 500/5000 company that has earned wide recognition receiving more than 120 regional, national, and international awards over the past thirteen years. Through a needs-based approach, Immersion Active demystifies the thought processes of baby boomers to create a systematic approach to engaging older web users. Our proprietary framework for Meaningful Online Engagement (MOE), combined with cutting edge analytics capabilities, results in relationships that are as rewarding for the brand as they are for the consumer.

Sound interesting? Send resume (with cover letter) to: jobs@immersionactive.com

How would you like to work in one of Frederick's most beautifully restored office buildings (featured on the cover of the December 2010 Frederick Magazine) as part of a hardworking, fun, and energetic team?

There’s nothing like real-world experience to hone your skills and start building your professional network, and web analytics is a fascinating part of internet marketing; one that offers great future job potential. As a Web Analytics intern at this award-winning agency you’ll be a part of the team responsible for “looking behind the curtain” to track and analyze website visitor behavior. But our analytics folks aren’t just number crunchers; working with them, you’ll learn how to turn raw data into recommendations and business strategies that have a real impact on the clients’ bottom line. 

You’ll participate in these and other analytics tasks, with growing involvement as you gain experience:

• Setting up “Scorecard” reports and tracking plans
• Monitoring web activity using Google Analytics and other tools
• Identifying key performance indicators and translating findings into actionable insights
• Responding to ad-hoc requests for analytics data and the insights it provides
• Monitoring and report on industry best practices and new developments
• Working with production and technical staff at Immersion to implement, test, and troubleshoot tracking
• Documenting and analyzing user tests

Must-have qualifications

• Technical ability and experience: Proficiency in Microsoft Excel a must. Experience with Visual Basic, SQL or equivalent programming and/or database experience is a plus.
• Analytics experience: At least basic knowledge of Google Analytics (Google Conversion University is a great online resource for a general how-to.)
• Personal traits: Strong attention to detail. Ability to multi-task and perform in a fast-paced environment.
• Other stuff: Anticipated graduation date between Dec 2011 – Aug 2012. Must be able to work full time between the dates of May 31st, 2011 – August 5th, 2011. Authorization to work in the U.S. without sponsorship

 
Other qualifications that will give you an edge

• GPA of 3.0 or above
• Statistical analysis skills
• Business/marketing mindset
• Interest in web analytics as a career
• Familiarity with Internet trends and technology
• Effective verbal and written communication skills
• Desire to work in Frederick upon successful completion of internship

Sound interesting? Send your resume and a cover letter to: jobs@immersionactive.com