The American Advertising Federation acts as the "unifying voice for advertising". Based in Washington, D.C., the AAF represents more than 50,000 professionals in the advertising industry. Immersion Active is an active member in the AAF, especially with our local chapter, GFAF. We have been the recipient of more than 90 of the AAF's industry "ADDY" awards.
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. Immersion Active is honored to have one of our whitepapers, "Interactive Design Preference of the 50-Plus Market," included in their Mastering the 50+ Marketplace seminar.
The Web Analytics Association (WAA) is the leading professional trade organization for industry practitioners, vendors, consultants, and educators who use, implement, consult teach or train in the field of web analytics — the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. Immersion Active is proud to be a professional member of the Web Analytics Association.
AARP is the largest membership organization for people age 50 and older in the United States. Immersion Active is proud to be both a member of AARP and a vendor of AARP Publications.
The International Mature Marketing Network is the first and only global association to champion 50-plus marketing. IMMN is a non-profit consortium of marketers, advertisers, agency executives, researchers, academics and more all focused on targeting the mature markets. Immersion Active is a founding member of IMMN and currently the only interactive agency in the group.
The mission of the Ageless Dreamer Foundation is to make dreams come true for older generations, thus enhancing their quality of life. Whether it be receiving a college degree, going deep sea fishing, or anything in between, this organization recognizes that dreams do not have an expiration date. Immersion Active is a proud yearly sponsor of the Ageless Dreamer Foundation.
To commemorate Immersion Active's 10th anniversary, partners David Weigelt and Jonathan Boehman established the Elder Hero Fund in 2008. The Elder Hero fund provides support to organizations, programs, and initiatives in Frederick County, Maryland (where the company is located) that promote vitality, quality of life, and respect for older adults.
Immersion Active is a member of the Word of Mouth Marketing Association — a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify the natural phenomenon of word of mouth while respecting and protecting its honesty and integrity. The word of mouth marketing industry, especially in relation to marketing to baby boomers, is incredibly fast paced and fluid with new practices, debates, and trends.
Immersion Active is proud to be a member of PMI, Project Management Institute — the world’s leading not-for-profit membership association for the project management profession, with more than half a million members and credential holders in 185 countries. The PMI’s worldwide advocacy for project management is supported by globally-recognized standards and credentials, an extensive research program, and professional development opportunities.