Explore the promise that online marketing holds and the problems...
Immersion Active regularly presents at a variety of conferences, workshops, media events, and community outreach programs to help brands position themselves to meaningfully engage boomers and seniors online.
For years, baby boomers were the center of the marketing universe. Almost all advertising and marketing was focused on reaching these consumers as youth. Then they grew up. Like a scene from Star Trek, adults over 50 seemed to have disappeared into a black hole. Now, for the first time in history, older adults are the consumer majority and, guess what — they're not feeling the love. If you're looking for more information on why you should be marketing to boomers, check out our 50-plus Internet marketing resources. Want to better understand how we do what we do as an internet marketing agency focused solely on boomers and seniors? Take a look at our Internet marketing services page, boomer consumer blog or book (Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement) section.
If you think you're ready to consider a new approach that leverages word of mouth and meaningful engagement, read a few of our 50-plus marketing case studies and then give us a call.